I help exam-prep platforms grow organic traffic and turn it into enrollments through content strategy built to rank on search and get discovered in AI answers.
THE PROBLEM
Publishing more content is not the same as growing organic traffic. The gap is almost always strategy, not effort.
Students land on content but never reach a course page. The funnel between search and signup is broken.
Pages exist but aren’t targeting the right keywords or are too thin to compete with platforms that have invested in topical depth.
Students are increasingly getting answers from AI tools like ChatGPT and Perplexity. If your content isn’t structured to get cited, you’re invisible in those results.
The team publishes whatever feels important that week. There’s no keyword architecture, no topical priority, no plan to build authority in a specific exam vertical.
WHAT I DO
You don’t get a strategist who hands off to a writer you have to manage. I handle both, so the strategy actually shows up in the content.
Keyword research, topical architecture, and a roadmap built around how your students actually search.
Long-form articles, exam prep pages, and landing pages written to rank not just to exist.
Identifying underperforming content and rewriting it with the keyword intent and structure it was missing.
Monthly reports on what’s moving, what’s not, and what we focus on next.
SERVICES
Depending on whether you need ongoing growth or want to solve a specific problem first.
MONTHLY RETAINER
I work as your embedded content partner: strategy and execution every month, no separate writer to manage.
per month · min. 3 months
Scope confirmed after audit
INCLUDED EVERY MONTH
Keywords, intent mapping, priority order
Articles, exam pages, or landing pages built to rank
What students search that your site is missing
Rankings, traffic movement, next steps
Reach me on content or SEO questions anytime
PROJECT-BASED
A defined scope targeting one specific gap an audit, a new exam vertical, or underperforming pages.
per project · 3–5 weeks
Exact scope confirmed after audit
THREE PROJECT TYPES
What’s ranking, what’s leaking, and a prioritised plan to fix it
Keyword research, architecture, and first batch of content
Diagnose and rewrite pages that should rank but don’t
Best for platforms that want to solve a specific problem before committing to an ongoing partnership.
HOW IT WORKS
01
I look at your site before we talk keyword gaps, structural issues, quick wins. You get a specific review at no cost.
02
We talk through what you’re building, where growth has stalled, and whether the fit is right. I work with a small number of clients at a time.
03
Based on the audit, I propose a retainer or project depending on what makes sense. Deliverables, timelines, and terms agreed before anything starts.
04
I handle strategy and writing. One point of contact, clear deliverables, work that ships on time.
WHAT CLIENTS SAY
“What I love most is the thorough research approach and eagerness to learn. Ashutosh stays current with SEO trends and offers great suggestions to improve our content. Deep research, quick responses, and a genuine willingness to go beyond the brief — the overall experience has been very pleasant.”
MD. Toushif
Director, Selfstudys.com — grown from 60K to 7M+ monthly organic visitors
IS THIS THE RIGHT FIT?
That’s intentional quality over volume. Here’s who this is and isn’t for.
GOOD FIT
NOT A FIT
I’ll review your site personally and share what I find — specific gaps, quick wins, and what a content strategy could look like for your platform.
I work with a maximum of 3–4 clients at a time. If I’m currently at capacity, I’ll let you know and add you to the waitlist.